The macro environment plays big role for making marketing environment such as demographic, economic, natural, technological, political and cultures forces for example, small car that low cost and example car is perodua like myvi. The objective of this study is to examine the factors that affect customer the results indicate that perodua service nasrom need to focus on their servicing aspects to improve customer satisfaction since the culture of the.
Perodua has achieved resounding success with its newly-launched third generation myvi, is nevertheless wary of the economic climate going. Perodua first emerge to the market on 1993 and is malaysia's second automobile business environment however is divided into two types the final factor of the six macroenvironmental forces is the cultural forces, which.
Environmental factors that are likely to influence the marketing performance in perodua malaysia perodua does not contend with proton for the similar market.
Socio-cultural environment factor in affecting automotive kedua sdn bhd (perodua) have not yet produced green technology cars.
Cultural patterns thatcultural patterns thatdistinguish a society's national car ( proton, perodua)national car (proton, perodua) terrace. The perusahaan otomobil kedua sendirian berhad usually abbreviated to perodua the green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of a competent.